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Digital Leadership Challenge

Digital Leadership Challenge: Driven to Collaborate

Digital Leadership Badge

 A car has one windshield and when it becomes foggy the driver’s response is obvious.  The windshield of today’s school leader is not so unidimensional.

21st century school leaders are charged with leading complex change and in doing so they must serve with multiple windshields, or lenses.  Traditional lenses have included instructional leadership, culture, and community partnership. We must embrace an additional lens; our students are counting on us to provide digital leadership!

A digital leadership lens requires each of us to see the road with a new set of eyes.  Nearly every situation we encounter should be considered with this new perspective.  The reality is that our students find themselves in a connected world with limitless potential.  And still, we have barely scratched the surface of how this translates to 21st century pedagogy.

 

“If we lead today as we led yesterday, we rob our schools of tomorrow.”

~Adapted from John Dewey

 

It is a moral imperative that we model the vision and skills necessary to help students prepare for their future.  By embracing tools and technologies that are ubiquitous to students outside of school we add relevancy to the educational experience.  This is precisely where the Digital Leadership Challenge can help!

There are eleven challenges listed below for you to try.  Each challenge was designed by a connected-educator in the United States.  Submitters do not espouse to be experts in any area, and instead embrace their roles as learners.  Challenges are based upon the pillars from Eric Sheninger’s impactful book, Digital Leadership.

Educators that participate in the Digital Leadership Challenge will be eligible for an electronic badge based upon the points accrued over the next 12 months.  This badge could be displayed on a school website, Twitter account, blog, or referenced on a professional vitae.  Most importantly, your efforts will directly enhance our students’ learning experience.

The journey of 1,000 miles starts today and you are in the driver’s seat.  Best of all…you’ve got a myriad of collaborative colleagues sitting “shot-gun” and we’re eager to help.  You can track your progress by adding your name to a shared document.  Click HERE to access the shared document.  Share this link and invite other educators to take the challenge!

 

Challenge I: A School Communication Vehicle

Created by Brad Gustafson, Elementary Principal, MN

@GustafsonBrad on Twitter

  • 1 “Badge” Point: Create a professional Twitter account and follow each of the eleven challenge submitters from this article.  Observe how they collaborate with their personal learning network (PLN).
  • 2 “Badge” Points: Create a separate school Twitter account strictly for school Tweets.  Post one Tweet about your school each week for an entire year.  Share pictures and insights about the amazing work being done in your classroom or school.
  • 3 “Badge” Points: Participate in MESPA’s real-time Twitter chat on May 16, 2014 from 2:00 – 3:00 p.m.  The chat will be co-moderated by Commissioner of Education, Dr. Brenda Cassellius.  Please use the #MESPAmn hashtag to join the conversation.  We’ll be following a Q & A format, and all educators are welcome.

 

Challenge 2: Make Your Commute a Learning Experience

Curt Rees, Elementary Principal, WI

@CurtRees on Twitter

  • 1 “Badge” Point: Subscribe to an educational podcast.  There are many platforms to do this, but iTunes, Pod-o-matic, and Stitcher are the most popular.  I recommend these fine podcasts: EduAllstars, PrincipalCast, and Techlandia.
  • 2 “Badge” Points: Share a podcast you enjoy with your colleagues.  Find an interesting episode and then tell your staff what you learned.  Model continuous learning by letting them know what you listen to in the car or as you run.
  • 3 “Badge” Points: Record your own podcast or videocast for your school community.  It doesn’t need a lot of time or production.  Take your school newsletter and simply record yourself talking about upcoming events.  Audioboo makes it easy to record, upload, and share your voice.  YouTube Capture or TouchCast are all you need to send a video to your YouTube channel.

 

Challenge 3: A Window into your School

Patrick Glynn, Elementary Principal, MN

@GallyGopher on Twitter

  • 1 “Badge” Point: Establish a Facebook page for your school.  Create one Facebook post each week describing student learning in action…and be sure to include photographs!
  • 2 “Badge” Points: Market your Facebook page to families and collect 100 “Likes.”
  • 3 “Badge” Points: Link your classroom or school’s Facebook page to your school Twitter account using Facebook’s setting options.  This will be a huge time saver and it will offer parents a window into your school.

 

Challenge 4: Public Relations in Overdrive

Jessica Johnson, Elementary Principal, WI

@PrincipalJ on Twitter

  • 1 “Badge” Point: Start a UStream account at www.ustream.tv and explore how the site works.  Read this post or this post to get ideas about what types of school events you might broadcast.
  • 2 “Badge” Points: Use your new UStream account to broadcast a school event. Set up the channel ahead of time and add a description. Advertise that the event will be broadcasted and provide your channel’s URL so parents know how to tune in.
  • 3 “Badge” Points: Make broadcasting a regular school routine.  For example, if you want to increase engagement at PTO meetings, create a school PTO channel that will always broadcast the meetings. Then advertise this.  Share this as a tool for teachers to try with their classrooms to engage parents for special events like Readers Theater or other classroom activities.

 

Challenge 5: A 21st Century Bumper Sticker

Tony Sinanis, Elementary Lead Learner, NY

Joe Sanfelippo, District Superintendent, WI

@TonySinanis & @Joesanfelippofc on Twitter

  • 1 “Badge” Point: A twitter account is a wonderful way to tell your school’s story. Create a school or district hashtag and incorporate it into your school tweets. For example, every tweet Tony sends out about his school includes #Cantiague and when Joe tweets about his district he includes #GoCrickets! Tweet pictures of WHAT is happening in your space and explain the HOW and WHY too.
  • 2 “Badge” Points: Encourage at least four (4) colleagues to join Twitter to tell the story of their students’ learning. It is imperative that the same hashtag is used throughout your organization to ensure that the brand is understood. When more than one member of the staff begins tweeting the WHATs, HOWs and WHYs of your organization, it becomes clear to the community that the brand promise matches the brand experience.
  • 3 “Badge” Points: Provide at least one (1) new way to amplify your students’ voices so they can tell the story of their classroom or school. By doing so we are promoting critical thinking and communication skills while laying the foundation for students who will be college and career ready. Tony started doing video updates using the Touchcast app at #Cantiague. Students from each class are spotlighted every week. Give your students the microphone (or other communication tools) because they are the ones living the WHATs, HOWs, and WHYs of your learning organization. The goal of school branding is making everything about kids; that’s the perfect bumper sticker!

 

Challenge 6: Learner Engagement in the Fast Lane

Dwight Carter, HS Principal, OH

@Dwight_Carter on Twitter

  • 1 “Badge” Point: Use TodaysMeet to create an engaging back-channel (real-time online conversation alongside a primary lesson, training, or event) in a class or at a staff meeting. Allow students/staff to post questions during a presentation or text-based discussion. Use the archive of the back-channel to assess learning and plan next steps.
  • 2 “Badge” Points: Use at least three (3) monthly staff meetings as a platform for students and staff to share practical ways they integrate web 2.0 tools in the classroom to amplify student voice and increase engagement. Sample web 2.0 tools include Glogster, Edmodo, YouTube, Twitter, Skype, Polleverywhere.com, Socrative, and Facebook.
  • 3 “Badge” Points: Use a current multimedia class or create a club to develop four (4) or more student-centered videos or Public Service Announcements (PSAs) that highlight learning experiences at your school. Post them to a school YouTube channel and share the link on your school Twitter and/or Facebook page. Collaborate with a teacher who is passionate about multimedia to guide the student group. Here’s an example!

 

Challenge 7: Increasing your Social Media Mileage

Dave Zukor, Integration Specialist, MN

@DZukor on Twitter

  • 1 “Badge” Point: Your class can use Skype or Google Hangout to connect locally with another class somewhere else in your state.  Research information about classroom Mystery Skypes to learn about one engaging option.
  • 2 “Badge” Points: Have your students work collaboratively online to create a cross-state project with students from another class in the United States. Use Google Docs, Skype, or any online tool.
  • 3 “Badge” Points: Use a social media site to reach out to classrooms around the world.  Share your learning and build opportunities for your students to collaborate.  Start a classroom Twitter account, Google+, or another social media site.

 

Challenge 8: Fueling the Engine of Reflection

Rafranz Davis, Instructional Technology Specialist, TX

@RafranzDavis on Twitter

  • 1 “Badge” Point: Create a professional blog site using a blogging tool like Blogger, WordPress or Weebly. Write your first post about what you hope to gain through blogging. Share your first post using a social media tool like Twitter.
  • 2 “Badge” Points: Publish one (1) blog post per week for a month. Share reflections about the process, success and failures in your classroom or school. Share each of these posts using a social media tool like Twitter.
  • 3 “Badge” Points: Connect with blogs written by other educators. Write six (6) blog postings reflecting on other educators’ posts.  Be sure to leave a comment in the original authors’ comment sections listing the URL to your related blog reflection/response. Share each of these posts using a social media tool like Twitter.

 

Challenge 9: Interstate Professional Development

Daisy Dyer Duerr, PreK – 12 Principal, AR

@DaisyDyerDuerr on Twitter

  • 1 “Badge” Point: Join #ArkEdChat (Thursdays at 8:00 p.m. CST) or another great Educational Twitter Chat. Participate in online, on-demand, professional learning with educators across the globe through social media.
  • 2 “Badge” Points: Participate in an Educational Twitter Chat three (3) weeks in a row; consistency will help build a PLN and give you an understanding of what to expect from the chat’s moderators.  Then, introduce two colleagues or “edufriends” to the world of online Twitter Chats for Professional Development.
  • 3 “Badge” Points: Administrators: Formulate a plan allowing your teachers to use Educational Twitter Chats for Professional Development; e.g. credit for participation in existing chats or use of stand-alone chats within your school/district. Teachers: Bring an Administrator who has never participated in this type of Social Media Professional Development to an Educational Twitter Chat like #ArkEdChat (Thursdays at 8:00 p.m. CST).

 

Challenge 10: A Unique Space to Park

Terri Eichholz, Teacher of K – 5 Gifted Students, TX

@TerriEichholz on Twitter

 

Challenge 11: A Golden Opportunity for our Students

Eric Sheninger, High School Principal, NJ

@NMHS_Principal on Twitter

  • 1 “Badge” Point: Leverage your social media connections to form at least one (1) strategic partnership that benefits your school (i.e. pilot Edtech program, unique professional development opportunity, guest speaker, authentic learning experience, donation, etc.).
  • 2 “Badge” Points: Form at least two (2) strategic partnerships and write a school Twitter or Facebook post sharing the benefit to your school.
  • 3 “Badge” Points: Form at least three strategic partnerships and present at a local, state, or national conference on school initiatives.  Write a blog post, media release, or website entry sharing the benefit to your school.

 

How to Earn Badges

 DigiLead Badge 3DigiLead Badge 2DigiLead Badge 3

15-29 points earn the Gearing Up Badge: Awarded to Digital Leaders for their collaborative efforts.

30-49 points earn the Road to Relevancy Badge: Awarded to Digital Leaders for outstanding efforts in collaboration and connectivity.

50-66 points earn the Spark Plug Badge: Awarded to Digital Leaders demonstrating innovation & exemplary 21st century practice while serving as agents of change.

 

Reprinted with permission from MESPA. Click HERE to view the original article published in May, 2014.

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Naming Rights

Levis Stadium

When a new ballpark is constructed millions of dollars and a lot of fuss go into who gets to name the stadium. Corporations are seeking long-term brand awareness. They want their names connected to the newest stadiums and most prestigious franchises. Last year, Levi’s agreed to pay the San Francisco 49ers more than $220 million over 11 years for the naming rights to their stadium.

Somewhat ironically, it really isn’t about the name at all…it’s about the experience. As a hometown Minnesota Twins fan I do not drive to Target Field because of that iconic red bulls-eye. For me it’s about the sights, sounds, smells, and experience. It’s about pursuing excellence and creating memories. There’s the tailgating, mascots, team chemistry, and epic victories (or pursuit thereof). All of these things coalesce to make the “brand.”

There are some similarities between our schools and ballparks. The experience our students, staff, and communities have with schools is far more important than the name posted above any given entrance. Yet, that name is important because it is inseparable from the brand.

1
At our school the brand is all about kids. It’s about the process and excitement of learning, relationships, creativity, passion, and a strong commitment to teaching character.
Our brand is strengthened by the countless hours staff invest in their own learning and professional development. They are some of the most dedicated people I’ve ever had the privilege to serve. People often tell me that, “At Greenwood staff will drop what they are doing to help students and one another.” (Although it’s a little long, I kind of like that thought for a stadium name.)

Our brand is also forged from a strong partnership with parents and the community. The brand and promise come to life when everyone is working together synergistically in pursuit of common goals; high achievement for each and every student, a personalized education, and meaningful relationships.

The relevance of our brand increases when it encompasses the rich tradition of excellence in our district as well as the meaningful integration of emerging tools and technology that will prepare students for their future. Our brand is not only comprised of our students’ past successes, but also our vision for their future. This is where our brand becomes more of a promise…a perpetual and dynamic effort to get better for kids.

We have the humbling responsibility of working with students that possess limitless potential. Their time is now. Our kids are counting on us to put them in a position to thrive today and excel tomorrow. That’s the brand promise.

What’s your school’s brand? What is the experience you aspire to provide your students?  Make it worthy of naming rights!

Brand pic

Image Credits:
http://www.nbcbayarea.com/news/sports/49ers-Levis-Stadium-Sign-Hoisted-Into-Place-238979201.html
ibeamconsulting.com
School Photograph by Lauren Ingwaldson

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